What the world thinks – YouGov US

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.
From the latest political surveys to in-depth analysis, find out what the world thinks.
Get intelligence from our ever-growing source of consumer data on 24 million+ registered panel members in 55+ markets.

We call it living data.
Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.
From the latest political surveys to in-depth analysis, find out what the world thinks.
Get intelligence from our ever-growing source of consumer data on 24 million+ registered panel members in 55+ markets.

We call it living data.
The world's most successful companies and organisations use YouGov to understand their customers.
Answers you need from your audience – from syndicated data and in-depth custom quantitative and qualitative research to quick surveys and polls.
Unlock the most complete profile of your audience, with over a million data points.
Supercharge campaigns with precision targeting and unmissable advertising.
Continuously monitor what your audience thinks about brands, campaigns and your competition with daily updates.
Most quoted market research company in the world

YouGov was founded in 2000, and is a pioneer of online polling. We take pride in our accuracy and we’re trusted by the world’s biggest brands to get it right, making us the most quoted pollster in the world.

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.
At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.
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