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Chakraborty passed away in a car crash in Kolkata
Riki Chakraborty, Head of Digital Marketing at Rupa and Company Ltd, has died in a car crash in Kolkata. Sources close to the development confirmed the tragic news to e4m. He was 36.
Chakraborty was associated with Rupa and Company ltd for close to eight years. Prior to that, he worked with Google India as Central Media Manager.
He had also served stints at Accenture and HT Media Ltd in the past.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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announcements Gaurav Burman of Dabur acquires 7.5% stake in mental health start-up Mitsu
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announcements Reliance Retail acquires 51% stake in Alia Bhatt’s Ed-a-Mamma brand
06-September-2023
The company also has as angel investors successful entrepreneurs including Shivashish Chatterjee and Yuvraj Singh and Harpreet Singh Grover
By e4m Desk | Sep 12, 2023 3:39 PM | 2 min read
Gaurav Burman, a member of the Burman family and Director of Dabur International, has acquired a strategic 7.5% stake in healthcare start-up Mitsu. Mitsu is a mental health tech start-up offering a convenient and scientific self-therapy program that helps individuals who feel anxious or depressed build skills for lifelong emotional well-being.
“I am delighted to be a part of this healthcare revolution called Mitsu. Mental Health is an extremely important issue and affects most of us at some stage in our lives. Mitsu has developed a science-based approach to helping those who feel anxious or depressed in a novel, confidential, and affordable manner. I have been a firm believer in Mitsu from the very beginning, as early as its concept stage. This investment is part of my mission to invest in companies that are shaping the future of healthcare through innovative and people-centered solutions. I am confident that Mitsu will continue to take this fast-growing business to even greater heights,” said Gaurav Burman, who has now joined the board of Mitsu.
The company also has as angel investors successful entrepreneurs including Shivashish Chatterjee and Yuvraj Singh (founders of DMI Finance) and Harpreet Singh Grover (who founded and exited CoCubes).
“We are thrilled to welcome Mr. Gaurav Burman as an investor in Mitsu. His support and guidance will help us move ahead with our strategy to create an accessible, convenient, and scalable solution for mental healthcare that can benefit over 40% of the adult population,” said Mitsu founder Mr. Amit Singh.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
The partnership will see the brand grow into new areas like personal care and baby furniture
By e4m Desk | Sep 6, 2023 7:06 PM | 2 min read
Reliance Retail Ventures Limited (RRVL) signs a joint venture with Alia Bhatt’s conscious clothing brand of kids and maternity-wear, Ed-a-Mamma for a 51% majority stake.
“RRVL aims to take the brand on a dynamic growth trajectory by closely collaborating with founder Alia Bhatt and leveraging the management strength of its subsidiary Reliance Brands Limited to spearhead the business. This partnership also marks a significant step forward in promoting sustainable fashion for the younger generation,” stated a press release.
Ed-a-Mamma was founded by Alia Bhatt in 2020 as an apparel brand for 2–12-year olds. In a significant stride last year, the brand expanded its range to include maternity-wear which was thoughtfully timed to coincide with Alia Bhatt’s pregnancy which was soon followed-up with a line for infants and toddlers – further demonstrating the brand’s versatility.
“At Reliance, we have always admired brands that lead with a strong purpose and embody a unique design ethos exemplified perfectly by Ed-a-Mamma and its founder Alia Bhatt. With sustainability as its core proposition the brand has garnered acclaim for its meticulous attention to detail, using ethically sourced materials and eco-conscious production processes. This aligns seamlessly with Reliance Brands’ vision of fostering a more responsible future for the fashion industry,” said Isha Ambani, Director, Reliance Retail Ventures Limited.
“Alia’s daughter and my twins are two weeks apart and we pretty much went through our pregnancies at the same time coincidentally wearing Ed-a-Mamma maternity, and now dressing our children in Ed-a-Mamma kidswear, which they love! So, this is special – The product, brand and the partnership are especially close to my heart,” added Isha Ambani on a personal note.
Speaking about the joint venture, Alia Bhatt said, “Isha and I found a wavelength as two new moms discussing what mothers want. I told her what we were already doing at Ed-a-Mamma and how there’s scope to do so much more. She said Reliance can bring strengths in everything from supply chain to retail to marketing. With this joint venture, we look forward to taking Ed-a-Mamma to many more kids and parents and continuing to inspire a love for nature through everything we do.”
The partnership will see the brand grow into new areas like personal care and baby furniture while retaining its core values of being child-friendly, parent-friendly, and planet-friendly. Also on the anvil is children’s story books and an animated series that will breathe life into the enchanting world of Ed-a-Mamma, the release stated.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
If the deal is successfully concluded, it would see the Indian conglomerate directly compete with Pepsi and billionaire Mukesh Ambani's Reliance Retail
By e4m Desk | Sep 6, 2023 3:54 PM | 2 min read
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
The new content includes a newsletter authored and curated by Bloomberg senior editor Menaka Doshi
By e4m Desk | Sep 5, 2023 4:11 PM | 2 min read
Bloomberg News is expanding its India-centric offerings spanning digital platforms and Bloomberg TV, it was announced today.
The new content includes a newsletter authored and curated by Bloomberg senior editor Menaka Doshi, who has more than 27 years of experience reporting on Indian business and markets.
Bloomberg’s enhanced India coverage across platforms includes:
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
By e4m Desk | Sep 4, 2023 5:21 PM | 3 min read
The much-awaited list of nominees for the IMPACT Person of the Year (IPOY) award for 2022 is finally out! Like every year, this year too, we have a stellar list of nominees for IPOY. The marketing and advertising world is keen to know who will be the IMPACT Person of the Year, 2022. The game-changers who made it to the nominees for the 18th edition this year include Aman Gupta, Co-founder & CMO, boAt; Darpan Sanghvi Founder & CEO, Good Glamm Company; Ghazal Alagh, Co-founder & CIO, Mamaearth and Varun Alagh Co-founder & CEO, Mamaearth; Harsh Jain, Co-founder and Culture Enforcement Officer, Dream 11; Harsh Mariwala, Founder & Chairman, Marico; Mohit Burman, Chairman, Dabur India Ltd; N Chandrasekaran, Chairman, Tata Sons.
The other great minds who have made to the nomination list of the prestigious award are Nisaba Godrej, Executive Chairperson, Godrej Consumer Products Ltd; Peyush Bansal, Co-founder and CEO, Lenskart; RS Agarwal, Co-founder & Chairman Emeritus, Emami Limited; RS Goenka, Co-founder & Non-Executive Chairman, Emami Limited; Sanket Ray, President, India & Southwest Asia, The Coca-Cola Company; Vineeta Singh & Kaushik Mukherjee, Co-founders, Sugar Cosmetics.
The nomination list exemplifies the spirit of the ‘IMPACT Person of the Year’ award by pushing boundaries, challenging the status quo, and making a lasting impact in the industry. The nominees’ contributions serve as an inspiration and a testament to the power of dedication, innovation and creativity.
IPOY is presented to one or more individuals who have made an impact in the advertising, media and marketing sphere and influenced the industry with their significant contribution. IPOY, the exchange4media Group’s flagship property, recognizes and celebrates the best minds who have demonstrated extraordinary leadership qualities and outstanding contributions to the industry during their career. The person/s should have made a substantial contribution to his/her own business as well as industry bodies and the practice adopted by him/her should have had far-reaching effects in the foreseeable future.
The past winners include Sanjiv Mehta, then CEO and MD of HUL (2021), Sanjiv Puri, Chairman & MD of ITC Ltd (2020), Byju Raveendran, Founder & CEO, Byju’s (2019); Rajan Anandan, then MD, Google India (2018); Baba Ramdev of Patanjali Ayurved (2017); Vijay Shekhar Sharma, Founder and CEO of Paytm (2016), Arnab Goswami, former President & Editor-in-Chief, Times Now and ET Now (2015), Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd (2014); Vineet Jain, MD, Times Group (2013); Ambika Soni, then Minister for Information & Broadcasting (2012), amongst others.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
The operations will be handled by Brand Aid’s Ahmedabad office
By e4m Desk | Sep 4, 2023 12:07 PM | 1 min read
Colors Gujarati has awarded its creative mandate to Brand Aid. The operations will be handled by Brand Aid’s Ahmedabad office.
Colors Gujarati has been steadily gaining popularity, captivating both rural and urban audiences with its engaging content. Hiten Shah, Director of Brand Aid Pvt. Ltd., shared his excitement about working with Colors Gujarati, saying, “Being affiliated with Colors Gujarati is an esteemed opportunity. Engaging in projects that endorse entertainment, art, and creativity would be a truly exhilarating experience for the entire team.”
This partnership between Colors Gujarati and Brand Aid is poised to bring forth innovative and compelling creative solutions, further enhancing Colors Gujarati’s position as a leading entertainment channel.
Brand Aid is a creative agency based in Ahmedabad, specialising in comprehensive branding and communication services. With a 25-year legacy, it has earned a reputation for delivering innovative and strategic creative solutions across diverse industries.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
The agency will look after the creatives, media, digital creatives and other services for the brand
By Tanzila Shaikh | Aug 31, 2023 3:19 PM | 1 min read
Gulf Oil Lubricants India Ltd has allocated its integrated mandate to Dentsu Creative India, according to highly placed sources.
The agency will look after the creatives, media, digital creatives and other services for the brand.
The account has been won following a multi-agency pitch.
Gulf India has released a campaign called ‘Gulf Superfleet Suraksha Bandhan’ which is believed to have been created by Dentsu.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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