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Ready to tackle industry interference? You could be eligible for a grant.
Do you have information on tobacco industry misconduct in your country? Let us know.
Sign up for STOP’s newsletter and never miss an update on our latest work and the tobacco industry’s activity.
Ready to tackle industry interference? You could be eligible for a grant.
Do you have information on tobacco industry misconduct in your country? Let us know.
Big Tobacco goes where young people go: Online
Many countries have implemented strict tobacco advertising, promotion and sponsorship bans in traditional media. Why haven’t these regulations expanded to cover digital media, too? To protect young people from exposure to tobacco marketing online, governments can and should implement these regulations on the internet. A new set of guidelines to do just that will be discussed at the tenth Conference of the Parties (COP10).
Marketing for tobacco industry products has reportedly reached more than 16 million teenagers via the internet. This is not by chance. The industry uses a slew of online tactics to appeal to young people such as influencers, brand collaborations, online coupons and even possible expansions into the metaverse.
Where young people go, the tobacco industry follows. With marketing regulations restricting where and how it can advertise in traditional media, Big Tobacco has turned to digital environments. This exposes young people to harmful advertising that threatens to hook them on industry products.
The Fast Track to Young Consumers
The Tobacco Industry is After Youth
10 Ways the Tobacco Industry Targets Youth
Loud and Clear: Big Tobacco’s Music Sponsorship Motives
Big Tobacco protects profits at any cost. The Index shows which countries are protecting public health.
Imperial practices in the modern age
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