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fter the success of its skincare line, True To Skin has launched a special skin care brand aimed at babies and children with the name True To Baby.
With a fun and colorful concept, all True To Baby products are specially designed with baby skin health in mind, while at the same time coming in attractive and adorable packaging to appeal to children.
In its initial launch, True To Baby introduces three products, Head To Toe Wash, Baby Lotion and Calming Cream. All three products are formulated with natural ingredients, which allow them to be used on all skin types, including sensitive skin.
True To Baby Head To Toe Wash is a two-in-one shampoo and soap containing Nordic cotton, calendula, lavender oil and aloe vera, which help maintain the moisture of a baby's skin and hair health. Due to its gentle formulation, the True To Baby Head To Toe Wash does not sting the eyes when used.
Meanwhile, True To Baby Baby Lotion is a baby skin care lotion with a gel texture that contains calendula, a plant oil that contains numerous benefits for babies’ skin. Equipped with Nordic cotton and aloe vera, True To Baby Baby Lotion maintains and locks moisture in babies’ skin, while also being safe for children with sensitive skin.
The last product, True To Baby Calming Cream, is formulated using natural ingredients such as ginger, lavender and mint leaves that can provide natural warmth to a baby's body and relieve discomfort in the stomach. Formulated with a soft texture, this Calming Cream can also be used to improve sleep quality for babies due to its soothing ingredients.
True To Baby was officially launched on Nov. 1, exclusively on Shopee and Tokopedia. The Head To Toe Wash retails for Rp 129,000 (US$8.22), while the Baby Lotion can be purchased for Rp 89,000 and True To Baby Calming Cream for Rp 109,000.
True To Baby hopes that with the launch of the three products, Indonesian parents will warmly receive True To Baby products and entrust the health of their babies and children's skin to local products that are comparable in quality to global products. True To Baby will also continue to innovate baby and child skin care products in the future with their new products.
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