Dr. Brett Lane, DBA and MBA, is using Harvard University Certification and 20 years of experience to propel web traffic and revenue for businesses of all sizes.
The marketing world was abuzz throughout 2023 with talk about the ways to empower SEO and digital marketing with artificial intelligence (AI). Meanwhile, Dr. Brett Lane, DBA, MBA, and CMO of SEO Outsourcing, has used his time putting the technology to work for his clients, with outcomes now bearing fruit in 2024 and beyond.
With the same fortitude defined by his marketing innovations for the past 20 years, Lane, already an MBA, earned a Digital Marketing Doctorate degree (DBA, Doctor of Business Administration) from Alfred Noble University/Warsaw Management University), and completed advanced marketing certification from Harvard University in 2022-23, all while continuing his daily work at the helm as CMO of an agency and as devoted husband and father of two.
By integrating his new knowledge with experience honed from clients, including Four Seasons Hotels, Progressive, and Nationwide Insurance, Lane is setting a higher bar for best practice uses of AI in digital marketing.
Imagine the power of AI to support the ability to write and publish a full 350-page book within weeks. This full book — complete with research, citations, and anecdotes — then becomes the catalyst of 13 industry articles from the 13 chapters in the book, in addition to hundreds of compelling emails and 300 social media posts. The articles, emails, and postings, all honed with the power of AI, can also be managed with AI to create immediate and dramatic traffic, revenue, and market traction for the underlying author and business.
This is only one of the new strategies and practices Dr. Lane is now implementing for his growing roster of clients, but the agency he is CMO for is managing the load. The price for services is less than you’d think, thanks yet again to the power of AI. This is the power he is now providing and teaching to all.
“While AI is the utopia we’re hearing about at every turn, my business is actively adopting best practices for its actual use,” said Cheryl Conner, Founder and CEO of SnappConner PR. “With Brett Lane’s help, we’re in the process of creating these results for our PR agency clients. What this opens for the business results of our clients is huge — nothing we’ve seen has been so fast and effective to such a high degree until now.”
“AI is an ever-changing form of technology that can help companies grow at the speed of light. They just need to embrace the challenges and benefits to provide the needed results for their businesses,” says Dr. Lane. “I tell customers that using AI is like strapping a rocket to the back of their employees from a digital marketing standpoint — much more can get done in less time.”
Lane will be teaching his strategies in a special session at the Board of Advisors Mastermind in Tampa, Florida on Feb. 12, 2024. Readers interested in learning more can watch Lane’s YouTube channel for updates and can also learn more by visiting his website.
Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily’s team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its “3D printed pizza for astronauts” and is now a military contractor. A prolific investor, he’s invested in 50+ early stage startups with 10+ exits through 2023.
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