Access FS launches digital marketing and lead generation platform – FT Adviser

A “comprehensive” in-house digital marketing and lead generation platform has been launched by mortgage and protection brokerage, Access Financial Services.
Access FS has bought boutique digital marketing agency Crazy Nerds, which will be integrated within Access to provide services to its growing team of 220 advisers.
Access Financial Services CEO, Karl Wilkinson, said the acquisition marks a “significant milestone” in its commitment to the future success of its advisers.
The offering will provide a range of services, including website development, search engine optimisation, pay-per-click advertising, and social media marketing.
The brokerage outlined the primary objective is to generate high-quality leads for Access Financial Services' team of mortgage and protection advisers.
After launch, the service will also be available to all financial service firms whether or not they are part of Access Financial Services.
The firm explained that, by recognising the pivotal role of digital marketing in today’s business landscape, it aims to equip its advisers with the necessary tools to excel.
Additionally, by leveraging the expertise of Crazy Nerds, the firm will offer tailored bronze, silver, and gold packages to cater to advisers and brokerages of all sizes.
This latest service offering “compliments” Access Financial Services' existing range of support services, which includes the administration services that the firm introduced in October 2022.
According to the firm, the support service continues to free up to 70 per cent of an adviser’s time with some trebling the amount of mortgage and protection business they write as a result.
Wilkinson commented: “We are dedicated to providing our mortgage and protection advisers with supportive and dynamic work environment.
“By leveraging the expertise of the Crazy Nerds team, we aim to help our advisers to hone their lead generation skills to increase the number of clients and potential clients they have access to.”
Wilkinson additionally said he knows how difficult it can be to build a business from the ground up.
Therefore, he wants to ensure that Access Financial Services' advisers are “equipped to thrive and build their own businesses in an increasingly competitive market”.
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