Luxury and Technology: Toward the Boutique of the Future – Bain & Company

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Report
Technological advances can deepen the crucial relationship between customers and sales associates while improving the in-store experience.
By Mathilde Haemmerlé, Charlotte Morizot, Joëlle de Montgolfier, Bénédicte Epinay, and Laurent Dhennequin
Report
Luxury goods houses are exploring new ways of using the latest technology in their boutiques, integrating it into the high-end human interaction and expertise that is at the heart of their brands, according to a new report by Bain & Company for the Comité Colbert, the trade association for the French luxury industry. Scaling up this deployment will require a deep cultural transformation of these maisons.
In a world governed by trends, stay ahead of the trends that matter most
Smart moves are helping brands ward off economic turbulence.
Recession or a milder downturn? Retailers can accelerate without knowing for sure.
Ongoing Covid-19 restrictions and economic uncertainty caused the first personal luxury market decline in five years.
The latest Bain-Altagamma Luxury Goods Worldwide Market Study forecasts increased resilience to recession after robust 2022 growth.
As 2022 draws to a nervy close, the market is headed for a 22% year-over-year increase.
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