The importance of branding and digital marketing for new UK … – Somerset Live

Businesses need to put in the effort to stand out from the crowd
The number of UK startups has significantly increased in the last five years and with the cost of living crisis and the unrivalled capabilities of the internet in mind, it’s not hard to see why more and more people are taking earning money into their own hands.
With the ease of website creation and the accessibility and connectivity of social media platforms, there is certainly money to be made online with the right business model and commitment.
In 2023, individuals can simply decide to start up an online business and for many, it won’t be difficult to pick a niche and begin their efforts by building their own website and establishing an online presence.
There is an array of free-to-use platforms (as well as ones with affordable subscriptions) out there that facilitate creating a hub for consumers to visit, whether it be a website, blog or social media page – and plenty of these need little to no skill to use.
While this is fantastic news for those who want to set up a business, seeing success will mean doing more than just that – and this is where branding and digital marketing come in.
The key to success will be digital marketing. Simply having an online portal won’t be enough to attract audiences and convert them into paying customers, so a well-curated brand and a supporting promotional campaign will be imperative to targeting demographics.
A strong brand will instil trust and help set businesses up as market leaders, where promotional content will help to reach the right audiences and offer actionable marketing insights. The combination of the two will increase profit potential and ROI and therefore shouldn’t be overlooked.
The good news is that CapCut templates can be used to create a cohesive brand image and convey marketing messages. This photo and video editing software provider has thousands of templates for both photos and videos, so users can even diversify their content to meet the needs of an array of platforms.
As engagement and shareability can be the two biggest assets online content can have, templates take the hard work and fuss out of creating fantastic, impactful imagery for businesses of all sizes and across an array of niches.
CapCut doesn’t stop there with content capabilities however, with a proprietary online photo editor and video editor and an array of AI-driven tools that can take low-quality photos and videos and bring them up to professional standards in as little as one click – and all for free.
Sadly, the answer is no. Many markets are oversaturated, so businesses will want to put in the effort to stand out from the crowd and this is where branding and marketing really shine.
Find out more and download today at
Some of the services offered by CapCut are offered free of charge, whilst other services require payment before you can use them. Please see the CapCut website for more information about the terms and conditions of usage.


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