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If you’re struggling with organizing, planning or implementing your own digital marketing method for your practice, rest assured you’re not the only doctor of chiropractic trying to find their marketing footing in a digital world.
While every marketing approach will differ based on a chiropractor’s goals, ideal patients and struggles, this list of marketing strategy tips should be applicable to almost any chiropractic marketing plan out there.
Importantly, these tips are simple, streamlined and intuitive–perfect for those who are just starting out on their digital marketing journey.
Keep these five things in mind while you’re in the process of planning, implementing and adjusting your digital marketing strategy.
If you’re haphazardly attempting to tackle your digital marketing technique with an email here and a social media post there without any real schedule or strategy, you’ll end up wasting time, energy and resources without working toward a specific goal.
Just showing up every now and again in the digital space doesn’t build connections, entice your audience or persuade them to walk through your practice doors.
You need to establish a plan, enact it, nurture it and be flexible enough to change things up if that plan doesn’t produce the results you’re looking for.
Start by deciding what your overall goal is for your digital marketing strategy — are you hoping to get more names on your email list, encourage new patients to walk through your door and strengthen connections with your regular patients? It’s okay to have multiple goals, but focus on just a few first to establish a branch of your strategy. Then, work backward to nurture that strategy by planning monthly, weekly and even daily practices for accomplishing those goals.
Importantly, don’t ignore insights and analysis. If your original plan isn’t working, trust the numbers and try something else instead of wasting time, energy, and resources on a marketing plan that’s not getting the results you’re looking for.
In marketing, the first step is always knowing who you’re trying to reach. Think about it this way: throwing anything and everything at the wall in hopes that it sticks won’t get you far–knowing where to throw, and importantly, who to direct that effort at, is the real key to success.
This element should be a key part of your marketing planning process. Because as mentioned, you can’t create a successful plan unless you know who you’re trying to reach in the first place.
Examine your current patient demographics, your goals for the next few years and the services you want to offer. Who are you ideally reaching out to? What kind of patients are you hoping to attract? What do they care about? What matters to them?
Don’t try to do everything all at once. Identify the heavy hitter digital channels in your industry–your website, some social channels, email marketing–and fire on all cylinders there instead of haphazard marketing on as many platforms as possible.
Focus on strong influence over a few platforms and channels before you attempt to join them all. There is only so much time in a day; a strong presence on a few channels (accompanied by solid marketing foundations) will serve you better than weak approaches on as many platforms as possible.
You’re running a chiropractic practice — no one expects you to handle your marketing efforts all on your own. If you’re just starting out and have a minimal budget for digital marketing, it’s possible some of the burden will fall on you. Even so, though, there are agencies, network connections, freelance marketers, and more who can assist you with your strategy on your budget.
Outsourcing your digital marketing efforts doesn’t always mean hiring the most prestigious or pricy agency out there. Lean into your connections, find the right marketing partner for you, and invest in quality work to help your business thrive.
The more your practice grows, the more flexibility you’ll have to hire talented professionals who can build your digital marketing strategy — the more effort you’re able to put into your strategy, the more your practice will grow.
Nurturing a successful digital marketing plan doesn’t just come from the organization, audience recognition and effort–you also need to focus on analyzing your current plan and being honest about what’s working and what isn’t.
Make sure to measure your reach, understand what’s working and what isn’t and implement changes to elevate where you can.
There’s no shortcut to digital marketing success — it takes consistent effort, strategic planning, attention to detail, and willingness to adjust. Ultimately, knowing what tasks to tackle on your own and when to delegate or outsource can be the key to your success. That being said, getting your digital marketing strategy off the ground is certainly something you can do — even if you’re new to the world of marketing.
The true secret to maximizing your digital marketing efforts is to always strive for more information. Continue to grow, learn and implement new methods into your marketing strategy – the more consistent you are in this regard, the better off your strategy will be. Subscribe to Chiropractic Economics for more helpful digital marketing information, patient communication insight and advice on how to further the success of your career and your practice.
Filed Under: Chiropractic Business Tips
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