The new ‘Digital City’ partnership between the global payments leader Mastercard and the economy and tourism authority in Dubai enables the city to utilise the company’s multi-rail payments network and data-driven digital commerce technology.
The MoU will lead to the development and implementation of a multi-year digital partnership programme in Dubai. The programme will focus on four key areas:
This partnership also falls in line with Mastercard’s vision of powering economies and empowering people, as well as building a sustainable world where everyone prospers.
Hadi Badri, CEO of Dubai Economic Development Corporation at DET, and J.K. Khalil, cluster general manager of MENA East at Mastercard signed the MoU.
J.K. Khalil said: “At Mastercard, we recognise the limitless potential of partnerships in driving inclusive and sustainable development, and we are forging meaningful collaborations to accelerate digital transformation across the globe. Mastercard has a proven track record of supporting governments in digitising public services, empowering small businesses, fostering talent and fuelling tourism.
“We are delighted to enter the region’s first digital city partnership with the Department of Economy and Tourism as we harness the power of our advanced technology to help translate Dubai’s ambitious vision to reality. We are proud to build on our 35-year legacy in the market as we usher in a new chapter to support the UAE’s exemplary growth story.”
Hadi Badri also discussed the significance of the partnership for the region. Badri said: “This Digital City partnership with Mastercard, a renowned global brand, comes at a pivotal time, as we are focused on delivering the goals of the Dubai Economic Agenda 2033, driven under the guidance of our visionary leadership to further reinforce the city’s central position in the global economy.
“Through this strategic alliance, we are partnering with a global connector of digital payments to further strengthen Dubai’s position as the world’s most connected city.
“Mastercard has a track record of successful partnerships with companies across a broad range of sectors and segments, and this initiative also signifies a new paradigm of economic collaboration at the city level. Through this partnership, Mastercard will mobilise its global resources and extensive experience as a global digital leader to unlock the city’s potential in line with the D33 Agenda.”
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