Digital Projection brings Dubai’s iconic Gate Building to life for Bulgari anniversary – Installation and AV Technology Europe

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Projection mapping celebration of the 75th anniversary of Italian luxury fashion house Bulgari’s Serpenti collection fulfilled by ten Digital Projection TITAN Laser 37000 WU 3-Chip DLP and eight 1-Chip DLP M-Vision 23000 WU projectors  
By Rob Lane

Digital Projection’s TITAN and M-Vision range of laser projectors recently gave Dubai’s iconic Gate Building an immersive projection mapping makeover in celebration of the 75th anniversary of Italian luxury fashion house Bulgari’s Serpenti collection.
Between 15th and 24th September, Dubai played host to Serpenti: 75 Years of Infinite Tales. At the heart of the milestone event held at the Dubai International Financial Centre (DIFC) gate – standing 72 metres high and 66 metres wide – was an immersive projection mapping show, implemented by Dubai-based projection mapping expert Artabesk LLC and brought to life by Digital Projection’s laser projectors. Artabesk specified ten Digital Projection TITAN Laser 37000 WU 3-Chip DLP and eight 1-Chip DLP M-Vision 23000 WU projectors.
The 75th anniversary show featured a stage platform, created by Artabesk, to rig the projectors and angle them towards The Gate Building. The company also double stacked 1-Chip DLP M-Vision laser projectors in order to reach similar brightness levels as one TITAN 37000. The Colorboost+Red Laser technology built into the M-Visions meant that the colour reproduction was closer to that of a 3-Chip than was previously possible.
“We didn’t have enough TITAN 37000 projectors, so we decided to double stack the M-Vision 23000 WUs, which was very straightforward thanks to their integrated stacking mechanism, meaning we didn’t have to use any additional rigging frames,” explained Mounir Harbaoui, managing director of Artabesk. “Once we stacked the projectors, we aligned them and adjusted the brightness with the help of our media server.”
Harbaoui realised that the projectors would be put under extremely harsh weather conditions, running every night for over a week under 80% humidity and would have to content with the high levels of ambient light in the area. “Light pollution always affects projection mapping shows, this is why we opted for the Digital Projection TITAN projectors,” he explained. “We asked the surrounding venues to try and reduce the light around The Gate Building and even though there was still a significant amount of light pollution, we anticipated this challenge and were ready for it with the bright TITAN projectors.”
Alongside Digital Projection projectors, Artabesk chose Dataton WATCHOUT media server to deliver the video content for Serpenti: 75 Years of Infinite Tales. The video content was also created by Artabesk’s creative team, who developed a detailed storyboard in collaboration with the Bulgari creative team to create the show, interpreting the concept of Serpenti’s metamorphosis throughout the years.
“Artabesk’s choice to rely on our TITAN and M-vision laser projectors is a testament to our commitment to delivering exceptional quality and performance, enthused Matt Horwood, director of sales, EMEA at Digital Projection. “We are really proud to have played a part in bringing Bulgari’s vision to life.”
Check out our visitor attractions and live events website takeover, here.
Rob Lane
Rob has been writing about AV (pro and consumer) for more years than he cares to remember, editing a number of well known CE mags through the ’90s and ’00s, launching his own residential AV trade title in time for the very first ISE in 2004, and running Bigger Boat PR from 2009, while continuing to write for leading AV B2B publications in the UK and US, including Installation. He joined the magazine as editor in 2020.
Tags ⋅ digital projectiondubailaser projectorsprojection mappingvisitor attractions
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